Customer questions, into articles.
Questions asked often before purchase, and how-to consultations. Into the information people with the same concerns want to know.
Shopify Blog Marketing
Grow your store with your team and AI.
Customer voices, the reasons behind a purchase decision, and staff saying "this one’s my pick." Turn each person’s insight into an article through a conversation with AI. As many viewpoints as there are people become the store’s appeal.
Customer support: "Customers ask us this all the time."
Buyer: "Here’s why we chose this product."
Staff: "This is the one I use every day."
As many people, as many ways to make the store appealing.
Writers and designers are not the only ones with blog topics. Customer support, ad managers, buyers, floor staff. Different departments and roles see different things.
You don't need to be used to writing. Share your insight in INARY, and turn it into text in a conversation with AI. Other members add knowledge and experience, and everyone can take part in running the blog.
The reasons you chose it, into articles.
Materials, ease of use, the maker's attention to detail. Into the background a product page alone cannot convey.
The angles that got a response, into articles.
Questions that came in through ads, and customer reactions that caught your eye. Into topics people want to know more about.
Everyday impressions, into articles.
How it felt to wear, discoveries while serving customers, everyday troubles. Into information from the viewpoint of people who actually use it.
What people think about
"What would make customers happy to read?"
Discussing topics and structure, writing and editing the body, and creating SEO descriptions are done with AI. Members bring their experience and product knowledge, and think about what to deliver to customers.
How to choose, how to use, what goes wrong, what the maker cares about. Articles with a variety of keywords and angles become the entrance through which the store is found. As information accumulates, the joy of choosing products and the reasons to visit the store grow.
Talk about an insight. Create with AI. Deliver to the store.
- 01
Bring your topics
Recommended products, customer questions, everyday discoveries. Say what you want to write about in your usual words.
A person's experience is where an article starts.
- 02
Turn it into an article with AI
Build the structure and body in a conversation with AI. Members join the conversation for each article and refine it with their experience and information.
Conversation by conversation, toward an article that gets through.
- 03
Review and publish
Check product information and wording, then publish to the Shopify store. After publishing, revisit it based on customer reactions and new insights.
Published articles keep growing too.
That one remark becomes the next article.
You don't need a special planning meeting. The topics are in everyday work.
Starting from a staff member's "this one's my pick"
How it actually felt to wear, as a hint for people choosing.
Example conversation and article ideaSTAFF
The pumps I'm personally recommending right now are these. The design is nice, but the comfort is on another level.
INARY / AI
In what situations did you notice the difference in comfort? Including real experience, like standing work or commuting, would help customers with the same concern.
Articles that grow from here
Pumps for commuting, chosen by staff who actually wore them
Check the products you carry and add other staff voices. It can also grow into a comparison piece like "10 recommended picks," depending on how many candidates there are.
"This bag—the inner pocket layout is really good."
Dig into the usage scenes with AI and organize the product's features.
Example articleHow to choose a commuter bag / where nothing gets lost
"I like white clothes. But I worry about them being see-through."
Sort out the concern with AI, and a member with product knowledge adds information.
Example articleChoosing innerwear / to enjoy white tops
"It was great in the fitting room, but it doesn’t go with the clothes at home."
Tell AI about the experience from serving customers, and turn the points that help before purchase into an article.
Example articleWorth thinking about before you buy: / how it goes with the clothes you own